The Agricultural Life Insurance company Board of Directors decided on their last meeting, the establishment of an independent entity which will undertake the promotion of insurance and financial products via e-commerce.According to the Company's Prospectus, approximately 4 billion GRD is expected to be invested for the new entity, and a decrease of over 50% of distribution costs, as well as an increase in transaction volume after the second year reaching 40% on an annual basis are also anticipated.Communications, with clients and prospective clients, and the realization of transactions will be accomplished through call centers, the internet, the smart card system, in combination with specialized financial consultants, where needed.Meanwhile, the contracts with call center companies have already been signed and for certain operations, such as customer service and collections, clients can be accommodated via the new system.At the same time, special software applications, which are being developed for the General Insurance company, will cover part of the whole project, in combination with the respective Life and Health Insurance Software, a Special Tutorial Software being developed by Agricultural Life Insurance company.Finally, the new Financial Services company (Agricultural Asset Management), the acquisition of which has already been announced, will contribute to the planning of pioneer financial products, the distribution of which will be undertaken by the new entity.The combination of advanced technology and the presence of specialized manpower guarantee expedient and qualitatively improved services to the company's clientele. This is considered to be the first time in Greece that such a system of product promotion and management will be applied.